Summary
Pabau is built for clinics that market to their own patients. Before and after photography, treatment plans, recalls and campaigns are first class parts of the product rather than bolt ons, and an aesthetics or dermatology clinic running its own demand generation is exactly who it is designed for.
It organises its plans by team size, Solo, Team, Medium, Group and Enterprise. On pabau.com on 8 September 2026 the page stated that pricing depends on where you are located and the number of users you need, and no figure was shown for those tiers. Pabau also publishes its own comparison against Carebit, so it plainly believes in this format.
wai publishes its price on one page and covers the enquiry and the booking alongside the consultation. The two products answer different questions. Pabau helps a clinic generate and manage demand. wai handles the demand once it arrives.
Fifteen minutes, and a price you did not have to ask for.
Book a demo| What you get | Pabau | wai |
|---|---|---|
| Published price | Not shown for most tiers | Yes, on one page |
| Marketing and recall campaigns | Built in | Reminders and rebooking |
| Before and after photography | Yes | No |
| Aesthetics workflows | A core strength | Not the focus |
| Plans organised by | Team size and country | Clinician and location |
| Enquiries answered out of hours | Your team | Covered |
| Time to a number | After a call | Four seconds |
What Pabau is good at
Demand generation inside the record. Most practice management systems treat marketing as somebody else's software. Pabau treats it as part of the clinic, so the recall, the campaign and the treatment plan sit against the same patient. For a clinic whose growth depends on its own list rather than on referrals, that matters more than any note feature.
Aesthetics and dermatology workflows. Photography, consent and treatment planning are handled as normal parts of the visit rather than as attachments. A clinic doing high volume cosmetic work will find its actual day in the product.
It also argues in public. Pabau maintains its own comparison against Carebit, which is a more confident position than most vendors in this market take.
The number that is not there
On 8 September 2026 pabau.com listed five plan sizes and stated that pricing depends on location and user count, with no figure attached to Solo, Team, Medium, Group or Enterprise. Annual plans were described as saving up to 20%.
That is a defensible way to sell, particularly across several countries with different tax and payment rails. It is also a slower way to buy. A clinic owner comparing four products cannot rule Pabau in or out without starting a conversation, and the conversation is the point of the design.
We take the other view and publish. Not because we cost less, because we do not, but because a comparison should be possible on a Sunday evening. The argument is in why we publish our prices.
Where the two models part
Pabau brings the patient to the door and gives your team a good place to record what happens next. Someone on your side still opens the door. The enquiry is read by a person, the call is answered by a person, the note is typed by a person.
wai answers the enquiry, books the appointment, composes the note from the encounter and drafts the letter for approval. Phone, email and WhatsApp land on one patient record rather than in three different places.
So the two are closer to complements than to substitutes. If your problem is that not enough people are booking, Pabau is aimed at that. If your problem is that the people who do book are consuming every hour your team has, that is the problem we are aimed at.
Which one
Choose Pabau if you run an aesthetics, dermatology or cosmetic clinic that markets to its own list, and photography, treatment plans and campaigns are daily work.
Choose wai if the constraint is the hours rather than the demand. For the same question against a company that does publish every band, read Jump EHR vs wai.
What we are not claiming
We do not do before and after photography, treatment plan builders or marketing campaigns, and a cosmetic clinic that needs those needs Pabau or something like it.
We are also not claiming to know what Pabau costs. It was not published on 8 September 2026 and we will not guess at a competitor's price.
Frequently asked questions
How much does Pabau cost?
Pabau did not publish a figure for its Solo, Team, Medium, Group or Enterprise plans on pabau.com on 8 September 2026. The page stated that pricing depends on your location and the number of users, and that annual plans save up to 20%. The only reliable figure is a quote direct from Pabau.
Is Pabau good for an aesthetics clinic?
Yes. Before and after photography, treatment plans, recalls and marketing campaigns are built into the record rather than bolted beside it, which suits a cosmetic or dermatology clinic that generates its own demand. That is the strongest reason to choose it over a general practice management system.
Pabau or wai for a private clinic?
They solve different halves. Pabau is aimed at generating and managing demand, with marketing and recalls inside the patient record. wai is aimed at handling demand once it arrives, answering the enquiry, booking the appointment, composing the note and drafting the letter on one record. Decide which half is actually short in your clinic.
Does Pabau publish a comparison with Carebit?
Yes, Pabau maintains its own Carebit comparison page. Comparison pages are the format this category competes in, and reading two vendors' versions of the same comparison is a reasonable way to find the questions neither wants asked. Verify every figure on either page against the vendor's own pricing page before you rely on it.
Which is quicker to price?
wai publishes on one page, so a figure takes seconds. Pabau requires a conversation, because the published plans carried no figures on 8 September 2026. Neither approach is wrong, but they suit different buyers, and a clinic comparing several products in an evening will get further with a published number.
See it on your own clinic
Fifteen minutes on your workflows. If it is a fit we reply within 24 hours.