Summary
Pabau does not publish a price. Read on pabau.com on 13 September 2026, the pricing page names five plan sizes, Solo, Team, Medium, Group and Enterprise, with no figure against any of them, and states that pricing depends on where you are located and how many users you need.
The route to a number is a demo call. That is a common enough way to sell clinic software, and Pabau is explicit about it rather than burying it, but it does mean a UK buyer cannot compare Pabau against anything else without first booking a meeting.
The page does carry a currency selector covering the UK, the United States, Canada, Australia and the European Union, so localised pricing clearly exists behind it. What it does not do is show the localised number, which is the part a practice manager building a shortlist actually needs.
A price you can read is the difference between a shortlist on Sunday and a fortnight of calls.
Book a demo| What you get | Pabau | wai |
|---|---|---|
| Price published | No, five plan sizes, no figures | Yes, on one page |
| Pound figure published | No, though a UK selector exists | Yes, pounds sterling |
| How the number reaches you | A demo call | A public page |
| What sets the price | Location and user count | Clinician and location |
| Aesthetics and marketing workflows | A core strength | Not the focus |
| Enquiries and phone in the price | Not stated | Yes, wai Admin |
| Letters drafted from the consult | Typed by the clinician | Drafted, then approved |
What the pricing page shows
Five plan names arranged by team size and nothing else that a buyer can act on. Solo, Team, Medium, Group and Enterprise appeared on pabau.com on 13 September 2026 with no figure beside any of them, under a line stating that pricing depends on location and on the number of users a clinic needs.
Both of those variables are reasonable. Clinic software genuinely does cost differently in different markets, and a per user model has to know the user count before it can quote. Neither prevents publishing a rate card, which is what the vendors in this comparison set that do publish have chosen to do.
The currency selector is the detail worth noticing. A UK flag sits on that page, so a sterling figure exists inside the company. It simply is not shown to the person reading.
What sets the number
Two things by Pabau's own statement, location and user count, and in practice a third, which is the add-ons. A clinic being quoted should establish all three before comparing the result with anything, because a headline per user rate without the add-on list is not a comparable figure.
Ask which features sit outside the base plan, whether marketing and campaign tools are included at the tier being quoted, and what happens to the rate when a part time practitioner joins. Get the answer in writing.
Then establish the second year. A first year discount that lapses is the most common reason a clinic's software line jumps without anybody deciding it should.
What Pabau is good at
Aesthetics and marketing. Before and after photography, treatment plans, recalls and campaigns are first class objects rather than afterthoughts, and for a clinic whose growth depends on marketing to its own patient list this is genuinely strong software built for that job.
It is also a UK company selling to UK clinics, which matters more than it sounds. Support hours, invoicing and the general shape of the product assume a British private practice rather than translating one.
A clinic choosing on aesthetics workflow depth should have Pabau on the shortlist regardless of how its price is published.
The published alternatives
Three vendors in this set do show a figure, and they are the useful reference points while waiting for a Pabau quote. Jane publishes a full pound ladder from £29 a month, set out in Jane pricing in the UK, and Cliniko publishes six bands but only in dollars.
wai publishes its own figure in pounds on its pricing page. We take that view not because we cost less, because we do not, but because a comparison should be possible on a Sunday evening without booking anything.
The argument in full is in why we publish our prices. Clinicians still decide what enters the record and what reaches a patient.
What we are not claiming
We do not know what Pabau costs and we are not going to guess. It was not published on 13 September 2026 and an unpublished price is not evidence of a high one. Pabau may well quote below wai, and for a clinic buying aesthetics marketing it is a different purchase entirely.
We are also not claiming parity on the workflows Pabau is built for. Campaign tooling and before and after photography are not things wai does, and a clinic whose growth depends on them should weight that heavily.
Frequently asked questions
How much does Pabau cost in the UK?
No figure is published. On pabau.com on 13 September 2026 the pricing page named five plan sizes, Solo, Team, Medium, Group and Enterprise, with no price against any of them, and stated that pricing depends on location and on the number of users. A quote arrives after a demo call.
Does Pabau publish a price in pounds?
Not on the page. A currency selector covering the UK, the United States, Canada, Australia and the European Union was present on 13 September 2026, so localised sterling pricing exists inside the company, but no pound figure was shown to a reader in the UK.
Why does Pabau not show prices?
The page states that pricing depends on location and user count. We are not going to read anything further into it. A per user model does have to know the user count before it can quote, and plenty of clinic software is sold this way.
What should a clinic get in writing from Pabau?
The per user monthly figure in pounds, which features sit outside the base plan at that tier, whether marketing and campaign tools are included, what a part time practitioner costs, and what the rate becomes in year two. Those five are what a published rate card would have answered before any call.
Is Pabau cheaper than wai?
Unknown, because the figure is not public. It is a different purchase. Pabau is built around marketing to an existing patient list and aesthetics workflows, while wai is priced on the enquiry, the booking, the note and the letter. wai publishes its figure in pounds on our pricing page, which makes one side of the comparison checkable.
Which UK clinic software does publish a price?
Jane publishes a full pound ladder from £29 a month with each add-on priced separately, read on 13 September 2026. Cliniko publishes six practitioner bands but in United States dollars only. Among the vendors that quote rather than publish, Pabau at least states plainly what drives the number.
See it on your own clinic
Fifteen minutes on your workflows. If it is a fit we reply within 24 hours.